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Facebook Leads Form Ads – How to Optimize for Results

  I'm going to be walking you through everything you need to do to not only create the lead form but make it optimized so that you can really drive quality leads and ultimately sales. Buckle up, we are going to dive deep into Facebook lead forms, and I promise you this is probably the only article on lead forms you're ever going to need, not just for the setup, but really on all of...

How to Promote a Local Business Event on Facebook

  Live local events are one of the most powerful tools for local business marketing. I'm going to share with you a step-by-step framework to not only create your very first event or your next event, but also get more event registrations than you've ever had. Get them to show up to the event and help them convert into paying clients. So, before I dive into the exact steps that it takes to create this...

How to Create Facebook Ads That Stop the Scroll

   The first job of an ad is to catch your audience's attention. And if your ads are failing to do that, trust me, there is a lot of room for improvement. I'm going to share some scroll stopping techniques so that you can catch your audience's attention and get them to move to the next step after they click your ad. Did you know that the average person is scrolling the length of the...

How to Use an Email Sequence to Turn Prospects into Customers

  In this article, I'm going to walk you through the six emails that you need to include in your nurture system every single month to help ensure that you're building loyalty, engagement and growing sales. And if you stick around to the end, I'm going to show you how to re-engage a list you haven't been emailing for a while. When you think about somebody entering your email list, you really want to think...

Facebook Brand Safety Tools-A Complete Walkthrough for Marketers

  Did you know that your ads might be showing up in political, news, or religious videos? If your business is concerned about where your ads are showing up on Facebook, I'm going to tell you exactly how to control that with Facebook's brand safety features. Well, Facebook has been concerned about brand safety for a while. They recently introduced some new features that allow us as advertisers to have more control over where our...

How to Create an Engaged Facebook Group-5 Steps

  If you're looking to start a Facebook group or maybe you have one, but every time you go in there, you hear crickets, that's no fun. We want to tell you exactly how to structure your group and to grow and engage in the right way so that people are coming back every single day wanting more. Community is vital to the success of your business. You need people to not only connect with...

How to Analyze Your Facebook Ad Performance

Do you ever feel like you're throwing spaghetti at the wall with your ad campaigns? Well, in this article, I'm going to tell you the three-key metrics that will change everything and give you complete control over the success of your ads. So, the three metrics we're going to cover are your CTR, link click-through rate, your CPM, and your landing page conversion rate. Don't worry, we're going to go into each of these metrics...

How to correct costly Facebook Ad Mistakes

  Do you ever wonder why your ads keep getting rejected or are more expensive than they should be? In this article, I'm going to tell you the biggest mistakes that advertisers are making right now and how you can correct these mistakes immediately in your own ads account. I have seen it all when it comes to mistakes. So, I'm going to tell you the most obvious mistakes that people are making and some things...

How to Grow Your Email List with a High Converting Free Offer

  We all know that growing our email list is an important part of growing our online business. That means that we have to have options that entice people to give us their email address. In this article, I'm going to tell you the exact way to brainstorm your idea and validate it with your audience and what to put on the page to make sure that it converts. How do you make sure that you...

How to Scale Facebook Ads for More Leads or Sales

  Your ads are starting to perform, congratulations. In this article, I'm going to tell you how to scale your ads vertically or horizontally. When you stick around to the end, I'm going to give you some ninja budgeting hacks that you will absolutely love. Vertical scaling: Vertical scaling is small budgets across a lot of audiences and horizontal scaling is when you have bigger budgets across fewer audiences. Let's talk about the first way, vertical...

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