If you want to convert viewers into customers, video should be the foundation of your marketing strategy. We’re not just saying that because we’re a video creation company. There’s actually a ton of research to back us up here. In most cases, video is more effective than the written word. Marketers and B2B Buyers All Love Video Getting video marketing right takes finesse, but when done well there’s no better way to convert viewers into...
Every great video starts with a great script. Your script guides the video creation progress and turns your ideas into reality. Writing one may seem like an overwhelming task, but it doesn’t have to be. Download our video script template to write a professional-looking script. How to Use this Free Video Script Template Whatever style of video you’re creating – 2D character animation, 3D, whiteboard animation, or live action, every video starts with two columns. On the left is...
When was the last time you watched a video on your phone? Since 2017, viewers have been trending toward mobile video over desktop viewing. Even among B2B audiences, a surprising number of queries come from mobile devices. As viewers consumed more content on the go, video adapted to match shortened attention spans. You’ve heard the saying, “Go big or go home,” right? Yeah, that doesn’t always work in video. Especially on social media, you’re better off keeping it...
It seems like the path to business success is paved on social media. Despite the mixed feelings many people have about these platforms, they can’t seem to stay away. More importantly, what they see on social media affects how they spend their money. About 35% of all US and 50% of Gen Z consumers say paid social has influenced their purchasing decisions. Meanwhile, the social media landscape is growing. It’s not just Facebook, LinkedIn,...
When planning a video, fonts might be the last thing on your mind. It might seem more important to tell a compelling story or design engaging characters. Those elements certainly are essential but don’t underestimate fonts in the video. Fail to think about them and audiences may miss your message. Worse, you could end up in legal trouble. We’ll show you how to choose the right fonts, navigate copyright concerns, and put a professional...
It might be time to rethink video storytelling. In the modern age of instant entertainment and the internet at our fingertips, the old models no longer work as advertised. Today, you have just seconds to capture the viewer's attention. Then, it’s an uphill battle against the ogres of distraction and disinterest to get to the peak that is your message. A slow build-up just isn’t going to get you the results you want. If...
Patient-centered healthcare focuses on each patient as an individual with their own needs and desired health outcomes. Busy healthcare workers may struggle to keep that focus. It’s not always easy to remember that the daily routines of your work can be new and even scary to the people in your care. That’s why more hospitals, medical schools, and care centers are investing in patient journey videos. What are patient journey videos? Patient journey videos tell...
I'm going to be walking you through everything you need to do to not only create the lead form but make it optimized so that you can really drive quality leads and ultimately sales. Buckle up, we are going to dive deep into Facebook lead forms, and I promise you this is probably the only article on lead forms you're ever going to need, not just for the setup, but really on all of...
Live local events are one of the most powerful tools for local business marketing. I'm going to share with you a step-by-step framework to not only create your very first event or your next event, but also get more event registrations than you've ever had. Get them to show up to the event and help them convert into paying clients. So, before I dive into the exact steps that it takes to create this...
The first job of an ad is to catch your audience's attention. And if your ads are failing to do that, trust me, there is a lot of room for improvement. I'm going to share some scroll stopping techniques so that you can catch your audience's attention and get them to move to the next step after they click your ad. Did you know that the average person is scrolling the length of the...