Top 7 Common Prejudices About Great Explainer Video That Work The Silent Video Trend.
Do you watch videos on mute? If so you’re not alone. As soon as people started watching videos in public places the mute button went on. For a lot of people, it never really went off again. You might add music or sound effects, but the video should work well without them.
Of course, adding captions can help. If you really want to make your video as watchable as possible, consider sharing your message silently. On-screen text, simple product demos, and well-designed animation make it possible.
Engage Audiences with Silent Explainer Video
Like any explainer video, a silent one needs to hook viewers immediately. Mobile viewers are fickle, with short attention spans. So your first few seconds need to be punchy, even without sound.
To inspire your next great explainer video. Here are a few of our favorite animated and live-action videos that work the silent video trend.
- Using On-Screen Text
Sure, the soundtrack adds an extra element of fun, but you still get the message without it.
- Simple Shapes, Strong Message
The music and sound effects add an extra dimension if you turn on the sound, but the message is easy to follow without it.
- Step-by-Step Product Demo
Video lets the audience experience using the product with step-by-step instructions. Without the voiceover, all our attention is on the main character, who acts as a stand-in for the customer. Remember that making your customer the hero of the story is always a smart idea.
- Stop-Motion Inspired Snacking
Kernel Seasons embraced the silent video trend with a bright stop-motion-inspired video. The text tells you everything you need to know in just a few words. The quick cuts and colorful scenes bring the energy even if you’re not listening to the upbeat music while you watch.
- Live-Action plus Animation
Adding a celebrity model helps too. Although you’ll notice, he doesn’t say a word.
- Sleek Product Video
Silent product videos aren’t just for social media. They can also make a splash on the trade show floor where the noise of attendees and other vendors might make voiceover impractical.
- Sound Independent
By now we hope you’ve seen that the silent video trend doesn’t require videos with no sound. Instead, your goal should be to create a video that works equally well whether the sound is on or off.