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Tips to Promote Your Mobile App with Animated Explainers

If you developed a mobile app, you’re probably looking for a smart way to promote it.

Naturally, there are many ways to do so – but each will differ in efficiency. You need to pick a marketing tactic that will make potential users interested, engaged, and sufficiently convinced to start using your software.

A video is easily the most engaging type of content out there that works for every type of product or service. It’s a great idea to take advantage of video right now – it’s expected to attract 80% of all internet traffic by 2019.

But what kind of video should you choose for your mobile app? An animated explainer is definitely a top pick.

In this post, I will show you why animated explainer videos are so efficient in marketing mobile apps and how to make the most of them for your app marketing campaign.

1. Animated explainers are engaging like no other format

Animated explainers instantly grab the attention of your target audience, presenting them with attractive and engaging content that sets your product apart. And you need that kind of attention on the overcrowded mobile app market.

Animated videos not only grab people’s attention but also keep it, on average motivating viewers to stay 2 minutes longer on your website and engage with your content. The average audience retention rate for a 1-minute explainer video is 77%.

According to a study by Google, marketing videos are an excellent advertising choice for news apps as they boost the average download rate by more than 10%. Compared with other ad formats, marketing videos – and especially animated videos – have a much lower cost effective rate – we’re talking even 40%.

2. They explain your idea

Nothing helps to spread the word about your app like an animated explainer video. That type of video can show the main functionalities of an app in under a minute. You can use an explainer to summarise and communicate the purpose of your app in a clear, persuasive, and entertaining way, corresponding to the modern and interactive character of your app.

Animated explainers are highly explanatory but at the same time very brief, allowing app creators to explain a complex idea in a fun and quick way.

3. They connect viewers to your brand

Animated videos use visual cues to build a strong connection between your brand and the kind of story you’re telling your video. By doing that, animated explainers generate a strong emotional bond with the viewer, raising brand awareness and strengthening brand identity.

Animated explainers manage to achieve two goals at the same time: show what your product is about and offer an opportunity for viewers to learn more about it while connecting with your brand’s value, mission, and personality.

4. Videos bring incredible ROI

It goes without saying that video is a type of content with the best ROI available to marketers. The cost of producing an animation is much lower than live-action, and you can be sure that your explainer does the job of letting viewed know what your app is about and what they will gain by downloading it.

Animated explainers explain, convince, and convert

The mobile app market is filled to the brim with products, so use an animated explainer to stand out from the crowd and show why your app is worth downloading.

The facts are simple. 64% of customers say they are more likely to buy a product or service online after watching a video about it.

Investing in an animated explainer video is the most cost-effective way to spread the word about your app and show users its unique benefits.


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