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Tips for Creating a Ultrasmart Animated Company Video

Animated videos are on their way to becoming one of the primary modes used by companies to communicate with clients and customers.

And no wonder – animations are fun, attractive, and cost-effective. Moreover, they don’t come with all the hassle of shooting real footage such as casting actors, setting up film environments, or organizing the catering.

Here are 6 things you should take into account before creating a brief for the animation studio that will make your vision a reality. It doesn’t matter whether you’re a small business or large corporation – these tips will come in handy for everyone.

  1. Storytelling instead of selling

It’s not enough to talk about key milestones and achievements of your company. Your animated video will work best if you also show the values of your organization and its unique qualities.

Your animated video will work best if you show values of your organization and its unique qualities.

Showing your human face and demonstrating that – just like on every other company – you began with zero or small success, will make your video more attractive.

  1. Show your company values using images

In comparison to real footage, animation has a vast potential for branding.

The colour pallet of your brand means a lot. For example, if you want to invoke a feeling of trust, adding blue imagery to your video will do the job. You can emphasise the values and mission of your company with colours as well. For example, if your product’s unique value proposition is that it’s sustainable, adding green to your pallette is a must.

  1. Don’t be tedious or complex

Use simple words to talk about your company or product. Take a look at this refreshing and energetic video from Beetroot consulting. The combination of lively colours and sounds just keeps viewers’ eyes glued to the screen for the entire duration of the video.

  1. Avoid becoming a copycat

It’s pointless to copy what your competitors do. Instead, search for your style and stand out from the crowd. Find a storytelling method that makes your brand different. You can be sure that viewers are going to appreciate your originality and value your product for unique messaging.

  1. Make viewers laugh

Naturally, humour doesn’t apply to every industry and product. Sometimes it’s better to tell a story with all seriousness and respect.

Search for your style and stand out from the crowd. Find a storytelling method that makes your brand different.

  1. Create an evergreen video

If you plan to use information or data as part of your animation and you already know that sooner or later it’s going to become obsolete, rethink your investment. Instead, use universal data and tell a story that will be true at least during the time you want the video to work for you in order to make the most of the resources you spent on its production.

Use these 6 tips to build a stronger reputation and express your value, mission, and vision that are part of your unique identity.

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