How to Nurture Brand Authority in Your Niche
Well, the first thing I’d say you should keep in mind is to be patient! Like most forms of trust and reputation, you can’t build them overnight or in a rush.
The second thing would be that, as with most things online, you can build up your company’s image and authority through compelling content. In this case, content designed to impress upon people that not only do you know what you are talking about but that you are also pretty great at what you do.
What we can and will do here, however, is give you a few content-creation strategies that have proven to excel at brand authority building across most niches.
1. Leverage High-quality Educational Video Content
Blatant bias aside, it’s no secret that high-quality video content outperforms other forms of media when it comes to marketing. Not just because audiences tend to engage more with videos (which they do), but also because video gives you incredible flexibility to pursue and achieve all kinds of marketing goals.
By making high-quality videos covering the topics your audience is interested in, you give the people what they want and do it the way they want. Moreover, you provide value to viewers while getting more exposure and establishing associations that have people thinking of you when they think about your niche.
2. Get Involved in Online Conferences and Industry Events
From huge IT conferences in Las Vegas to small curated groups of enthusiasts and consumers on Reddit or Quora, we live in a world where the free exchange of ideas is valued.
Why not be a part of it? Once you start getting involved in industry events and participating in conferences and online discussion groups built around your niche, you start reaping a lot of benefits from a brand authority standpoint:
You get your brand out there – making connections, staying updated, and adding to the conversation in meaningful ways – and you get endless opportunities to acquire valuable and relevant information to share with people interested in the same things your company can help them with!
3. Showcase Testimonials, Reviews, and Case Studies
By producing and showcasing successful case studies and glowing testimonials – and here video content is, once more, your strongest ally – you get to present your brand in the best possible light and do so from an arguably impartial, third-party standpoint.
What’s more, you get to provide actually helpful data on your industry or details about how your company works without it feeling like you are bashing your audience over the head with a marketing mallet – all while nurturing your brand authority by sharing success stories that your potential customers can see themselves reflected on!
4. Establish Your Brand on Social Media
Work on giving your company a solid foothold on the social media platform your audience favors most, and progressively grow that presence with excellent content to raise your profile within that ecosystem.
5. Become a Contributor on Authoritative Sites
The good news here is that most sites appreciate having a knowledgeable, expert take on topics their audiences might benefit from, and the more you do it, the easier it gets!
6. Create and Provide Whitepapers, Industry Reports, and Analytical Studies
Creating industry reports and analytical studies might sound like a daunting proposition, and it may very well be one depending on your niche! However, do keep in mind that in this data-driven world we live in, it has become cheaper and easier than ever to gain access to an astonishing amount of consumer data, patterns, and analytics you can use!
7. Host an Industry Podcast
Creating and hosting an industry-relevant podcast gives you a unique opportunity to open up your brand to an entirely new audience base while still synergizing perfectly with the rest of your brand authority content.
There are plenty of resources online that can help you with the technical side of things. But if you are unsure about the sort of content you should include in your podcast, why not start by exploring niche-relevant topics and interviewing industry-recognized figures? These are always great additions to your brand authority-building strategy!
Now, it’s time to put these things into practice and start thinking about which of these content approaches would work best for your brand, audience, and niche, and go for it!
