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Animation Style That Fits Your Brand Best

Animated videos come in many different shapes and sizes. But how do you know which illustration style will work best for your brand?

There are many factors you should consider when choosing the animation style for your next video.

You need to think about your brand identity, the type of product or service you’re offering, and the character and tone that will engage and convert your target audience.

Here are 3 things you should consider before choosing the animation style for your promotional video.

  1. Your Brand

Companies usually build their reputation over many years. Most of the time, they approach the problem of finding the style for their animated video with a distinct corporate identity, looking for a medium for rebranding or revamping their brand. On top of that, different industries require different values to be associated with brands.

Most importantly, brands tend to have principles that regulate the use of color, recurring visual elements, or taglines that appear in promotional materials.

All that usually comes in the form of a professionally designed brand book. That type of brand book is often the starting point for discussing the illustration style of an animated video.

  1. Your Product

Every product comes with a set of visual expectations that range from particular colors to entire images. For example, a financial product or a medical insurance plan may often be imagined in colors such as blue or green because they inspire trust and hint at the reliable nature of the product. The aesthetics of the video can build a desired association with the product.

The attractive animation is combined with many visual cues such as Coca-Cola bottles with visible logos, leading to the final message which is written in red.

  1. Your Target

Finally, when deciding on the type of animation style for your next video, you need to take a closer look at your audience. Whether it’s consumers (B2C) or businesses (B2B), it’s your viewers that dictate the character and tone of your video.

Having said all that, remember that all the factors are just guidelines and not strict rules you should adhere to at all costs.

There’s simply no rule for illustration style. In the end, you need to choose a style that fits your brand, aligns seamlessly with your product or service, and resonates with your target audience to engage and convert them successfully.


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