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6-Tips for Creating Fantastic Animated Company Video

Animated videos are on their way to becoming one of the primary modes used by companies to communicate with clients and customers.

And no wonder – animations are fun, attractive, and cost-effective. Moreover, they don’t come with all the hassle of shooting real footage such as casting actors, setting up film environments, or organizing the catering.

Here are 6 things you should take into account before creating a brief for the animation studio that will make your vision a reality.

1. Storytelling instead of selling

It’s not enough to talk about key milestones and achievements of your company. Your animated video will work best if you also show the values of your organization and its unique qualities.

If your video concentrates on your product or service, remember to present them in the most natural way and – just like in company videos – focus on storytelling rather than selling. Assume the perspective of someone who has very little knowledge about the topic or has never heard about that particular product before.

  1. Show your company values using images

In comparison to real footage, animation has a vast potential for branding.

The color pallet of your brand means a lot. For example, if you want to invoke a feeling of trust, adding blue imagery to your video will do the job. You can emphasize the values and mission of your company with colors as well.

  1. Don’t be tedious or complex

Use simple words to talk about your company or product. Take a look at this refreshing and energetic video from Beetroot consulting. The combination of lively colors and sounds just keeps viewers’ eyes glued to the screen for the entire duration of the video.

Don’t be afraid to convey a lot of information, but try and keep one topic at a time. If you have a lot to say about your company, consider creating a series of separate videos that tackle different areas of your operation.

  1. Avoid becoming a copycat

It’s pointless to copy what your competitors do. Instead, search for your style and stand out from the crowd. Find a storytelling method that makes your brand different. You can be sure that viewers are going to appreciate your originality and value your product for unique messaging.

  1. Make viewers laugh

Naturally, humor doesn’t apply to every industry and product. Sometimes it’s better to tell a story with all seriousness and respect.

But even if you can’t use humor in your voice-over, animation allows showing situational humor. In fact, the opportunities for making viewers laugh are boundless because animated videos can show practically any imaginable scenario.

  1. Create an evergreen video

If you plan to use information or data as part of your animation and you already know that sooner or later it’s going to become obsolete, rethink your investment. Instead, use universal data and tell a story that will be true at least during the time you want the video to work for you in order to make the most of the resources you spent on its production. That way you’ll avoid returning to the agency to ask for changing names or data.

Use these 6 tips, and you’ll be on your way to creating a fantastic animation for your brand that will help you build a stronger reputation and express your value, mission, and vision that are part of your unique identity.


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