How to Grow Your Facebook Group: 4 Steps
Figuring out how to get new members and grow your own Facebook group might feel like a lot of work, but it doesn’t have to be.
If you follow our four steps, Facebook is actually going to start recommending your group to other people and grow your group for you. If you stick around until the end, we’re going to tell you the four mistakes most people make that kill engagement and how to avoid them.
It’s no secret that Facebook loves to reward engagement. They love it so much that they’ll actually start recommending your group to other people on Facebook and you get to grow your group basically for free. So how do we get Facebook to see you as popular enough to recommend you to other people?
Well, let’s hop into step number one.
- Ask engaging questions. The best way to get people engaging on a consistent level is to ask questions all the time. There are four kinds of questions. You can ask decision support questions, you can ask opinion questions, you can ask prompt questions, or you can ask share questions.
- Keep engaged posts trending. Every time somebody comments or reacts on a post, whether it’s in your group or your feed or anywhere, Facebook pushes it back up to the top. That means everybody who comes into your group, it’s the first thing they see. You don’t just want engaged posts; you want trending posts. The best way to do this is to constantly be engaging with your posts.
Now you’re going to be tempted to batch. You’re going to want to go in and like and comment on everybody all at once, but don’t do that. You are giving up a lot of opportunity to make sure that post trends. Whenever you identify a post that you know is getting good engagement and you want it to really be supercharged, go in, like and comment on one or two people.
Take 30 minutes away, come back. The more that you spread out your engagement in that one post, the more times it gets pushed up to the top of the feed, the more comments you have, the more engagement you have, and the more Facebook rewards you for that popularity.
- Tag engaged members and mention old posts. We all know Facebook never wants you to leave Facebook. They discourage you putting outside links or referencing things outside of your group or your pages. So, the easy way to get around that and get Facebook to fall in love with you is for you to mention members. It’s really easy.
All you have to do is go into your Insights and look at your top performing posts and your most engaged members. It will give you a list. Take those names and each week pick one or two of them and mention that person. Get them to engage even more. Facebook will love you for it.
Another great option is to reference past posts. Past posts of members that have said great things, posts that were super engaging, or posts where you’re promoting your product or service, maybe even lives. There’s an easy way to grab those links. All you have to do is go to the post, click on the time that it was posted, that will pop up and give you a permalink that you can now put in any future posts to reference back.
It’s simple, it’s easy, and Facebook will love you for it.
- Celebrate and cry with your community. Do not be afraid to ask them to use gifs to say how they’re feeling to celebrate an amazing moment. When we first started Boss Mom, every single time we had 100 new members, I would turn on a live and we would do a dance party together. And people loved it. There was a ton of engagement, it created excitement for the group and Facebook rewarded us.
Now, you know what you need to do in order for Facebook to notice you and help you grow your group. Here’s the thing, there are four mistakes too many groups make that will kill your engagement and kill your popularity.
- Focusing on just getting people into the group instead of engaging with the people in your group. If you do what I just taught you, Facebook will do that for you and grow it for you.
- Focusing on teaching instead of engaging. Ask questions.
- letting the wrong people into the group. You don’t have to grow fast; you just have to grow with the right people.
- Making your members wait for their posts to go live. Now you have the option of requiring that all posts are approved by an admin, but you’re just wasting valuable time. Your members want their questions to get answered immediately. So, don’t take that option away from them.