How to Grow Your Email List with a High Converting Free Offer
We all know that growing our email list is an important part of growing our online business. That means that we have to have options that entice people to give us their email address.
In this article, I’m going to tell you the exact way to brainstorm your idea and validate it with your audience and what to put on the page to make sure that it converts.
How do you make sure that you create an option that converts? Here’s three ways to make sure you get it right.
1. Create something that will make their life easier. Think scripts or a behind the scenes view of how you do something, or templates. When we’re creating an option, people want something that won’t take long to implement.
2. Make sure you’re using a framework. A lot of times, we think we just want to give more content, because, hey, isn’t more better? But it’s not. A lot of times, more is just more. You want to help them get a result as fast as possible. Use a framework that shows them the exact steps to get from point A to B as quickly as possible.
They’ll thank you by sharing online how wonderful your opt-in was and what great results they got.
3. Make a big promise. I know that you can’t guarantee results for everybody who uses your option, but it is important to tell them what those results are, and be bold. Tell them if you can save them time, tell them if you can save them money, tell them if you can get them more money, tell them if you can save them stress and create calm.
Now that we have an idea of what option you could create; we’ve got to go do a little market research to validate your idea. This is how I want you to go into Facebook groups, whether it’s yours or somebody else’s, and validate your concept.
1. I want you to come up with three separate opt-in ideas. Go into a Facebook group and ask which one of those three they like best. Once you get your answer, come up with three different titles for that opt-in idea. Test which one of those ideas they like best. Then, finally, take that one idea that everybody picks and ask them to select which cover design or what type of content they would like. That way, you’re not only getting answers, you are also building buzz.
Now we have to actually create the page that’s going to get people to opt in. Here is what needs to go on that page. First, you want your headline, your headline that states that big promise.
2. Next, you want three to five bullet points that shows them the benefits of getting your option, and what it will do for them. Next, you need your option form. This is first name, last name, email, and a button using words they would say. Don’t say “Submit”, say “I want this,” or “Yes, give it to me” or “I can’t wait.”
And then finally, you need a bio. If you’re super famous, maybe you can get away without having one. But nowadays, people want to know who they’re getting products and services from if they’re going to give you their email address. Put a nice headshot of you, preferably one that feels organic and real, not one where you’re sitting, just staring at the camera. And your bio shouldn’t just be about your credentials, it should be relevant to the option. So, if you are doing an option that’s all about how to use Trello as a tool, you’re going to want to tell them why you love Trello, which is what I did on my option. Once your opt-in is out in the world, you’ll be able to see how well it converts. But what are good conversion numbers? 30% is a good marker. If it’s under 30%, we want to start making tweaks. And if it’s 30% or above, then it is a scalable model. You could put Facebook ads to it, do a whole bunch of other things.
The rule is at least 50 people opting in before you make any changes, so that we can have a real significant statistical data to go off of. Once you’ve had 50 people come in, if it’s under 30%, then we’re going to change the headline first. We’re only going to change one thing at a time, so that we can measure what’s working and what’s causing the increase in conversions.
After we test the headline, then you can test your bullet points. Make sure they’re even more enticing, and really hit on the benefits and not the features. Those are the two main things that you can change. There’s a bunch of other tweaks that you can make to test out your conversions, but I would try those two first, because those are going to make the most significant difference.