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How to Optimize Instagram Posts for More Engagement


Are you working hard to create content on Instagram and just feeling like your content isn’t going where you want it to go? We’re going to look at various components of an Instagram feed post and how to optimize each one to get you better results.

I’m going to share with you some of my favourite tips for creating consistently branded content that your audience will immediately recognize as yours. So, the first thing let’s look at is post format. Photos, videos, carousels. What works best? Algorithmically, Instagram doesn’t have a preference over photos versus videos. If your audience prefers videos, you’re going to want to create more videos.

So, if you have to look at your own metrics to determine that but carousels are my little hack that I want you to try out. I don’t recommend using carousels all the time because it can be overwhelming to your audience but a carousel post allows you to do two to 10 photos or videos in one post that they can swipe through to see more content. Why do I love these as a hack? It’s doubles the chance for exposure. If someone sees your post on the first image and doesn’t react to it, Instagram will show it to them again the next time they log in with most likely the second image but sometimes the algorithm will actually determine another image in the sequence to show them that they think that person is more likely to engage with. So, you have double the chance to get exposure and engagement.

The next component we want to look at is your actual post content, the actual creative that you’ve put in there. Here’s a couple things to think about. The colour blue is proven to get about 20 to 30% more engagement. People react to the colour blue. Have a blue sky, a blue product, a blue label, blue clothing. Something in your image with a pop of blue can help boost that engagement. People also connect with people. So rather than putting your product on a box on a shelf, have somebody holding that product, using that product. You can shoot the image over their shoulder. It can be just their hand. Maybe just their feet sitting in a chair. The moment you add a human component to your creative, your engagement goes up.

Another favourite hack of mine is to have very minimal background and a light background, white or grey, something that is very muted and then a bold pop of colour that really stands out in the feed. That will give viewers to slow the scroll and pay more attention to that content. One of our favourite things, animals. Everybody loves cute animals, puppies, kittens, sheep, pigs, you name it. If you can put an animal component into your image, you’re probably going to get more engagement. One of my personal hacks is that I use my image with two or three simple words overlaid on that past that tells people exactly what is going to be in that caption. I use this for new Instagram features and updates. It immediately gets people to stop, pay attention and read that caption generating more engagement and more impressions on my content. The next component of your content is the caption. This is super important to driving conversions so we want to make sure you’re doing it really well.

My first tip is to have a really good, strong first sentence of your caption because the captions actually get truncated with dot dot dot more so people are really only reading the first two lines of your caption and if that doesn’t get their attention, they’re going to scroll past. Think of your first sentence like a great blog post title or a great email subject header. Use capital letters, add emojis. Do something to really draw people’s attention into that caption so they click on the dot dot dot more and read the whole caption. Additionally, in your caption, you might want to consider adding hashtags. They’re incredibly powerful and feel free to check out our video on how to use hashtags successfully on Instagram to get more exposure on your content.

Another sneaky hack that I have for you is for you to be more engaged on Instagram. Instagram will reward you with more reach if you are actively involved on the platform. Make sure to log in at least once a day to like, comment, scroll, watch a story or two because your positive time on the platform will actually result in more reach and exposure for your content. So, don’t post and ghost. Instead, show up regularly for your audience. It’s going to help everybody in the long run and now, time for the bonus. I’m going to share with you a couple hacks to create well branded and consistently branded content that your audience will immediately recognize as your own when they’re scrolling through the feed.

One of my favourite tips is to pick only two or three Instagram filters when creating your content. You want these to be very similar and consistent across the colour spectrum. If you pick a yellow tone filter, keep all your filters in that tone or a blue tone filter, keep them all the same. If you’re creating food type content, look at filters that have high saturation, brighter tones like Lo-Fi are a great one to really pull out the contrast in a food.

If your brand is more vintage style, things like Gingham and Sierra give a little bit more of an antique look to your content that can also stay true to all of your branding. One of the things people often ask me about is adding a watermark or a logo. I don’t recommend this. It’s actually very off-putting for most people to see your logo splashed across your content. So, try not to do this. Find creative ways with your content to create consistency.

Another trick that I often recommend is be unique with how you take your camera angles. Get down low, shoot on a slight angle, stand up higher. If you’re always shooting from a certain perspective that is aesthetically your own, it will create an immediate subliminal connection when people are viewing that content.



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