8 Little Tricks To Achieve The Best Results In Facebook Live Stream
The launch of Facebook Live streaming back in 2015 heralded the beginning of a new era in communication for people and businesses. While other social media platforms have since jumped on the bandwagon, Facebook was the first major platform to let you speak to your customers live through video with Facebook Live Stream.
Facebook Live Stream Strategies for Businesses
While a professionally produced video is more polished and more versatile, Facebook Live streams have their place in your video marketing plan. Here are eight strategies you can use to capture audience interest and engage customers using Facebook Live.
1. Look Behind the Scenes
People love getting a look behind the scenes. It makes them feel special like they’re part of the in-crowd. And it appeals to their sense of curiosity. Use Facebook Live to show customers how business is really done.
2. Embrace Your Authenticity
Facebook Live stream videos aren’t perfect. The camera might shake because it’s being carried by hand. Presenters may flub lines. Unexpected sounds or events could disrupt a planned video. But on live streams, people don’t mind imperfection. When you’re willing to embrace authenticity on camera, you remind customers that your business is full of real people.
3. Share the Excitement and Create Buzz
Presenting raw and unedited videos might seem dangerous. Who knows what will happen next? That’s part of the fun. You can capture the real excitement and buzz around a new product launch or announcement. LUS brands did a Facebook Live to announce their new product and answer questions from customers.
4. Promote Community Spirit
Facebook Live is a great way to show commitment to your community. While it may feel like showing off to write a wordy press release about your company’s participation at local events and fundraisers, it can be fun to share the experience at the moment. When you live to stream an event you bring viewers along on the journey.
5. Jump on Breaking News
A live broadcast can highlight your company’s knowledge while offering helpful information to the audience. Recurring talk show-like sessions or “breaking news” videos can cover topics important to customers while they’re fresh. Jumping on every passing fad can make your business feel inauthentic, the ultimate sin of live streaming.
6. Interact With Viewers
Facebook Live allows viewers to ask questions or leave comments during the live stream. As the presenter, you can see and respond to these comments or questions in real-time, creating a truly interactive experience for viewers. That interaction translates to better engagement
7. Use Facebook Live Stream as a Testing Ground
Facebook Live offers real-time video metrics, letting you test specific pieces of content on the fly. After your broadcast is over, you can view engagement metrics including likes, reactions, mentions, comments, and shares. You can even see when people left comments or clicked a reaction button.
9. Edit and Reuse Facebook Live Streams
When the broadcast has finished, the video will be saved to your Facebook profile. You can write a title and description, choose or upload a perfect thumbnail image, add video captions, and make other edits.
How Facebook Live Fits Into Your Business Video Strategy
Facebook Lives are a great place to create buzz, test out new ideas, and increase engagement. They’re also informal and a bit unpredictable. So you shouldn’t rely on Facebook Live streams alone. Your video strategy for business should include a mix of live and recorded content to connect with customers wherever they happen to be. Live videos might capture their attention, but recorded content is shorter, more focused, and available on-demand. Plus you can use it to make Facebook video ads.
For help creating quality pre-recorded videos that fit your video content strategy, reach out to the video experts at Promologik.
