You’re creating great content, but you know that’s just the first step. People need to see that content for it to be useful. So now you’re looking for a way to make your blog posts more visible. After some poking around on the internet, you found several references to blog tags for SEO. Could this be the solution to your visibility problem? Could adding tags improve your search engine optimization and help visitors find...
So you want to make an animated whiteboard video. Great choice! Whiteboard animation is a simple way to explain complex ideas, but it can do more than that. Smart marketers know it also engages curiosity and captures viewer attention. Before you get started, you should know that whiteboard is different from other styles of animation. It’s simpler and more straightforward. That means every decision you make has a big impact on the final result. Five...
Great animated training videos share much in common with explainer animations. Both are engrossing narratives strategically designed to deliver a message. But training videos serve a distinct purpose: to help your team acquire new skills. You can start by asking, “what behavior do I need to encourage?” Whether you’re trying to teach more effective sales tactics or workplace safety precautions, choosing your objective is the first step. Focus is Essential The best training videos have a single,...
Coca-Cola, Rockstar Games, the Marvel Movie franchise. What do all of these have in common? Yes, they’re all big players in their respective industries. They’ve also all used motion-capture animation to make commercials or products. If you’re hoping to follow their success by using motion capture for your own videos, you might want to stop and consider the pros and cons of this animation style. What is Motion Capture Animation? Before we dive into the...
Should you use stock video footage in your next ad or explainer video? Your first response might be, “no, we want something original.” But what if we told you many professionals use stock video footage in films and television, ads, and other video content? If used correctly, it can look great, while saving you money and time. Getting rights to use stock video footage Before you use any stock footage clip, make sure you have...
On the surface, explainer videos may seem simply like visual expressions through the artful presentation, but we want to delve a bit deeper. In this entry, we’re geeking out a bit by pulling back the curtain on the science behind what we do. If you’re a regular viewer of our videos, you’ll notice the frequent pairing of visuals that correspond with the words you’re hearing. This decision is by design as it stimulates the...
In light of the recent trend to de-clutter and simplify our homes, also known as the KonMari Method, we’re going to walk you through an exercise that will have you purging and simplifying your digital presence, keeping only those assets that spark joy! Consider it a type of digital spring detox for your website. While the objective of the exercise may differ, the intention is to clean out the content cobwebs and bring new life...
Video is a powerful medium. But your video only succeeds if someone hits play. How do you convince someone to choose your video when there are billions at their fingertips? An engaging thumbnail image can help. Whether you’re posting to YouTube, social media, or your own website, these simple tips will help you make a perfect video thumbnail. Create your own (avoid auto-select!) Use text and a creative headline Optimize your video for...
.HR video can support recruitment, training, and company culture building. When carefully planned and well-designed, these videos can be something employees actually look forward to. Which would you rather do, read a dry handbook, or watch an engaging video? Most people would rather watch. Your employees are no different. If you want them to understand and remember something, don’t just write it down, show them a video. Why Your HR department needs video Communicating with team...
Virtual reality technology is getting better and more accessible. You can use it to play games, teach technical skills, or present experiential marketing campaigns to customers. Just put on a headset and you’re suddenly somewhere else. It’s all possible thanks to stereoscopic technology. That’s what makes VR look real. And the history of this technical magic trick starts long before the digital age. The human body has binocular vision. That means most people view the world...