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Video Is More Effective Than the Written Word

If you want to convert viewers into customers, video should be the foundation of your marketing strategy. We’re not just saying that because we’re a video creation company. There’s actually a ton of research to back us up here. In most cases, video is more effective than the written word. Marketers and B2B Buyers All Love Video Getting video marketing right takes finesse, but when done well there’s no better way to convert viewers into...

October 7, 2022

Aishwarya

Uncategorized

Writing a Video Script: Free Video Script Template

Every great video starts with a great script. Your script guides the video creation progress and turns your ideas into reality. Writing one may seem like an overwhelming task, but it doesn’t have to be. Download our video script template to write a professional-looking script. How to Use this Free Video Script Template Whatever style of video you’re creating – 2D character animation, 3D, whiteboard animation, or live action, every video starts with two columns. On the left is...

September 25, 2022

Aishwarya

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Micro Video Can Supercharge Your Social Media Strategy

When was the last time you watched a video on your phone? Since 2017, viewers have been trending toward mobile video over desktop viewing. Even among B2B audiences, a surprising number of queries come from mobile devices. As viewers consumed more content on the go, video adapted to match shortened attention spans. You’ve heard the saying, “Go big or go home,” right? Yeah, that doesn’t always work in video. Especially on social media, you’re better off keeping it...

September 25, 2022

Aishwarya

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Paid Social Media Ads and Chooseing the Best Platform

It seems like the path to business success is paved on social media. Despite the mixed feelings many people have about these platforms, they can’t seem to stay away. More importantly, what they see on social media affects how they spend their money. About 35% of all US and 50% of Gen Z consumers say paid social has influenced their purchasing decisions. Meanwhile, the social media landscape is growing. It’s not just Facebook, LinkedIn,...

July 23, 2022

Aishwarya

Uncategorized

Fonts In Video: Smart Tips on Branding & Copyright

When planning a video, fonts might be the last thing on your mind. It might seem more important to tell a compelling story or design engaging characters. Those elements certainly are essential but don’t underestimate fonts in the video. Fail to think about them and audiences may miss your message. Worse, you could end up in legal trouble. We’ll show you how to choose the right fonts, navigate copyright concerns, and put a professional...

July 2, 2022

Aishwarya

Uncategorized

Blog Tags for SEO to Help Improve Search Results

You’re creating great content, but you know that’s just the first step. People need to see that content for it to be useful. So now you’re looking for a way to make your blog posts more visible. After some poking around on the internet, you found several references to blog tags for SEO. Could this be the solution to your visibility problem? Could adding tags improve your search engine optimization and help visitors find...

June 24, 2022

Aishwarya

Video studio

Smart Steps to Improve Your Animated Whiteboard Video

So you want to make an animated whiteboard video. Great choice! Whiteboard animation is a simple way to explain complex ideas, but it can do more than that. Smart marketers know it also engages curiosity and captures viewer attention. Before you get started, you should know that whiteboard is different from other styles of animation. It’s simpler and more straightforward. That means every decision you make has a big impact on the final result. Five...

June 17, 2022

Aishwarya

Video studio

Rethink Video Storytelling to Get Better Ad Results

It might be time to rethink video storytelling. In the modern age of instant entertainment and the internet at our fingertips, the old models no longer work as advertised. Today, you have just seconds to capture the viewer's attention. Then, it’s an uphill battle against the ogres of distraction and disinterest to get to the peak that is your message. A slow build-up just isn’t going to get you the results you want. If...

May 6, 2022

Aishwarya

Uncategorized

How to Start Making Animated Training Videos

Great animated training videos share much in common with explainer animations. Both are engrossing narratives strategically designed to deliver a message. But training videos serve a distinct purpose: to help your team acquire new skills. You can start by asking, “what behavior do I need to encourage?” Whether you’re trying to teach more effective sales tactics or workplace safety precautions, choosing your objective is the first step. Focus is Essential The best training videos have a single,...

April 22, 2022

Aishwarya

Video studio

Author: Aishwarya