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Author: Aishwarya

How Digital Marketing Will Change in 2021

  2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to ComScore. But 2020 is over, what's going to happen in 2021? The digital marketing landscape is saturated, especially due to COVID, everyone's coming online, and what would have happened five...

How SEO Will Change in 2021

    Google has over 3000 algorithm changes that they release each and every single year. That's a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithms changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2021? What else is going to change in 2021?...

How to Use Instagram Hashtags for Maximum Exposure

  Instagram hashtags are one of the most misunderstood features on the platform. So many people do what I call the spaghetti against the wall and hope it sticks tactic. And we've all seen those bad mistakes where they're using #kimkardashian and #love in hopes of getting found by a ton of people. But there's a much better way to be strategic with hashtags for your business, and we're going to unpack all of...

Social Media Marketing Strategy in 5 Steps

    In order to get people to buy our products and services, we have to build trust. But how do you do that online? We're going to show you how by building a buzz plan. We want to learn how to build buzz and excitement so that when we go to sell our products and services, people buy. These five steps are going to walk you through the process so you can have a robust...

How to Skyrocket Your Organic Reach on Facebook

  How do you increase your organic reach on Facebook? This is a question marketer often ask as Facebook continues to change the algorithm and make it more difficult for us to reach our audience. Facebook remains one of the most important channels for marketers today, and it is vital that we understand what works and what doesn't. That is what we'll be talking about in this video today. Organic reach on Facebook is...

IGTV Hashtags – How to Get More People Watching Your Videos

  With IGTV being a relatively new platform, if you're creating high-quality content that's appealing to your audience, using hashtags on your IGTV video descriptions is a great way to get more people to find you and your content. There are two key aspects of a good hashtag strategy for IGTV that we will cover in this article as well as how rankings are determined for hashtags search results for IGTV videos. And be sure...

How to Use Instagram Insights to Create Better Content

  So how do you grow your following on Instagram? Having high quality content that gets better engagement is going to be the key to success. But how do you do that? You need to know what works, and that's where Insights come in. In this article, we're going to show you the gold mine that is Instagram Insights and how to use it to create better content. You don't have time to waste creating...

How to Run a Successful Instagram Contest or Giveaway

   So, you want to run a contest on Instagram? There's a right way, and there's a few wrong ways. In this article, we're going to show you the things you need to do to run an Instagram contest properly, and stay away from the Instagram police. Stick around. Contests are a great way to reach your audience, reward them for participating with your content, and reach a whole new pool of followers. But there...

How to Save Time with Instagram Quick Replies for Direct Messages

    We love Instagram Direct Messages for customer service and engaging with our audience, but many of us have burned out our thumbs with constant replies to the same question, fortunately, Instagram has quick replies for direct messages to make your life a little bit easier. Let's set it up. In this article, we'll tell you how to set up quick replies and give you some examples of the types of quick replies you want...

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